EconomyRetail
Online festive sales touch ₹24,000 crore in two days, phones lead
Shoppers placed 8-9 crore orders on Amazon, Flipkart, Meesho and other platforms, with two in three coming from smaller towns and rural areas, according to Redseer.
Key points
- E-commerce platforms sold goods worth about ₹24,000 crore in the first two days of festive sales.
- Mobile phones made up 38-40% of sales, followed by consumer electronics at 25-27%.
- About two-thirds of opening-day shoppers came from Tier 2 towns and rural India.
Shoppers bought goods worth about ₹24,000 crore on e-commerce platforms in the first two days of this year’s festive sales, according to estimates from Redseer Strategy Consultants released on Monday.
About 6 to 6.5 crore people placed 8-9 crore orders across platforms including Amazon, Flipkart, Meesho and Ajio. Sales value ran at about six times a normal day, and the number of orders at about 14 times. First-time shoppers doubled from last year.
Phones first, fashion growing
Mobile phones were the biggest category, at 38-40% of sales, or ₹9,100-9,600 crore. Consumer electronics made up 25-27%, led by laptops and smart devices. Among large appliances, televisions, refrigerators and air conditioners accounted for more than two-thirds of sales, and 55-inch TVs dominated the best-sellers.
Fashion took 15-18% of sales, and its value grew 22-25% from last year.
Value fashion stood out, as shoppers from Tier 2 and smaller towns bought festive wear at accessible price points.
About two-thirds of shoppers on the opening day came from Tier 2 towns and rural areas, and roughly a third were from Gen Z. The quick-commerce arms of Amazon and Flipkart recorded four to five times their usual daily sales.
“We expect 100 million shoppers to shop in the entire 11-day first leg,” Mr Dalal said.
The strong start comes even as retail inflation rose to 5.54% in September, data released on Monday showed.